Google Adwords Research Tool: Keywords. Key Concepts.

 

Review 

What does this tool do:  Lists high volume keyword suggestions for your site based on current Google search data.

Cost: Free

Who Needs It: Bloggers, website administrators.

Info Page:   https://adwords.google.com/select/KeywordToolExternal

Comments: 

Internet marketing is a Match Game: In order to win this game, you must first identify the words and phrases that people are typing into search engine windows. Once identified, it becomes critical for you to use these exact key words and key word phrases in the text of your own website. Again: The words that you use in the text of your site must reflect the exact search terms your potential customers enter into the little white search box of any search engine. This is a fundamental principle in positioning your site for recognition by Google, and other search engines.

If you are writing content for your website or weblog based on your understanding of good writing skills rather than keyword selection, you will grandly deserve a failing grade in web marketing. You MUST use high-volume key words and key word phrases in order to attract viewers… and ultimately to rank high in Google. You MUST use these key words liberally in your title, tagline, page and sub headings, bolded text, and near the top of your text entries.  

So how do you identify these keyword terms? The Google Adwords Research Tool is only one of several tools you should use to research and confirm your keywords.

Other keyword tools will follow in coming days and will give you incredible insights into what people are searching for on the internet… as it relates to your special product or service. Remember, you must match words in your site to the identical words entered into search engines or you will have a beautiful site that is visited by nobody but your relatives and friends.